CHARLOTTE, NC: Wells Fargo has hired Mariela Ure as SVP and Hispanic segment business manager for its enterprise marketing team.
Ure, reporting to head of diversity Michelle Scales, is responsible for ensuring the company delivers products and services that meet the needs of the Hispanic market. This includes developing business and marketing plans, overseeing segment strategies, and determining Wells Fargo's priorities and community investments to serve Hispanic consumers.
Previously, Ure was SVP of enterprise marketing at Bank of America, where she led the development of CSR programs.
Wells Fargo hired Jennifer Temple as SVP and head of consumer lending communications in March.