NEW YORK: Hill+Knowlton Strategies has launched Influence Point, a service designed to help companies target niche audiences of political, financial, and media influencers with online advertising.
H+K's digital and research teams developed the proprietary methodology behind the service.
The offering will be managed in collaboration with H+K's Research+Data Insights unit. Andrew Bleeker, global digital practice director, and global chief technology officer Josh Hendler will oversee the service.
H+K also launched a sustainability practice in January.