NEW YORK: SparkPR has opened an office in New York City to be closer to existing and prospective clients in the region, as well as to be near established consumer companies.
New York MD Ruth Sarfaty will lead the office, which will handle client services, office management, and business development on the East Coast. She joined SparkPR from MWW Group, where she was EVP and global head of media strategies. Sarfaty previously worked at Yahoo and AOL as well as DKC and other agencies.
SparkPR is based in San Francisco and has offices in Los Angeles, London, and Cape Town, South Africa.