Marina Maher Communications: Agency Business Report 2012

Marina Maher Communications has seen "great growth and expansion" in the last 16 months, reports CEO and founder Marina Maher, in part due to its acquisition by Omnicom Group in November.

Principals: Marina Maher, CEO
Ownership: Omnicom, as part of its Diversified Agency Services Division
Office: New York
Revenue: $10,000,000 to $65,000,000
Headcount:
109-plus

Marina Maher Communications has seen “great growth and expansion” in the last 16 months, reports CEO and founder Marina Maher, in part due to its acquisition by Omnicom Group in November. “We've been able to win a significant amount of new business as a lot of our Fortune 500 clients, such as Procter & Gamble, are expanding globally,” she adds.
 
The agency reported $25 million in 2010 revenue, according to last year's Agency Business Report rankings. It is prevented from disclosing 2011 financials because of Omnicom policy, but Maher says the firm, which focuses on marketing to women, registered growth across all its practice areas, in particular health and well-being.
 
Health and well-being
New clients for that practice area include Genentech, plus a new global corporate PR assignment from Merck. Those two wins compensated for two account losses: Henkel's Dial, which cut its PR budget for personal care products following high-level executive departures, and Pfizer's Children's Advil, which changed account management.
 
In fact, health and well-being clients now account for 30% of the agency's billings.
 
In early 2012, the firm launched a new division called Creative Catalyst Group. Led by Susan Bean, previously a senior partner at Fleishman-Hillard and a former broadcast producer for CBS, the practice, which includes video production studios, has picked up a number of new tasks thus far, including from Procter & Gamble.
 
“We're now hiring creators and content generators, as well as people who manage online communities, do experiential events, and work on media,” says Maher.
 
Last year, the firm made 38 new hires with a focus on creative skills, media specialists, and agency infrastructure support staff.
 
Orientation is vital for any new staffer and the agency has recently invested in training programs that aim to better integrate staff. A new behavioral program, for example, helps colleagues appreciate individual differences of coworkers, while a Bring Your Colleague to Work initiative helps “mix everyone up so someone in the health group, for instance, is also comfortable with consumer PR.”

Now that the agency is part of Omnicom, Maher plans to train employees on how to think and manage business globally. That includes the start of an employee exchange program later this year.

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