Ownership: Havas (part of Euro RSCG Worldwide)
Subsidiary agencies: Abernathy MacGregor Group, Cake Group
Offices:Global: 64 wholly owned; US: 4
Global: $200 million to $250 million
US: $10 million to $65 million
Euro RSCG Worldwide PR's healthcare practice saw the most robust growth last year, particularly on the wellness side, says Marian Salzman, CEO, North America.
The agency's wellness portfolio last year included work for Durex, GlaxoSmithKline's asthma treatment Advair, and Pfizer Nutrition. Salzman says healthcare policy communications is an area that Euro might tap into this year through an acquisition or an alliance. Stakeholder mapping for opinion leaders in the wellness space is another possible opportunity.
A “big win”
Other new accounts include CSR work for Ford, GE Lighting, Amtrak, expansion of its Reckitt Benckiser account, and Coty, which Salzman says was a “big win” for the agency.
“It's the first time we've had a global win in a competitive RFP,” she notes.
The agency is focused on corporate messaging, cause work, and CEO and C-suite branding for the beauty company. The firm lost Schiff Vitamins last year.
Another area that saw growth was new product launches, reports Salzman. The agency launched two new products for Chiquita last year, the Smashers kids' drink and the Crushers banana drink.
Global expansion was also a key aspect of 2011 for Euro, which acquired Porda in China. Parent agency Havas also acquired Siren-Communication in Singapore and renamed it Euro RSCG Siren.
One weak area remains its offering to technology companies, Salzman says.
“We do not currently have a tech practice,” she explains, “so we're looking to see if we should make an acquisition in this area or we may do a startup within the agency.”
As part of its charitable initiatives, the agency launched a “Baker's Dozen” campaign, where for every $12 million in revenue, its employees donate $1 million in time. The firm's “most visible” charity, says Salzman, is the Bob Woodruff Foundation, which supports injured veterans and their families.
Just two months ago, Havas announced a rebranding initiative, which will include renaming Euro RSCG Worldwide as Havas Worldwide. When asked about the effort, Salzman says “there is no new name selected yet” for the PR agency.
“We don't have a definitive name, so it is way too soon to report on one,” she adds.
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