DKC: Agency Business Report 2012

After closing out last year with a 13% revenue jump, DKC kicked off 2012 by opening three new offices in the US: Los Angeles, Chicago, and Washington, DC.

Principal: Sean Cassidy, president
Ownership: Independent
Offices:
New York; Albany, NY; Washington; Los Angeles; Chicago
Revenue: $27,413,800
Headcount: 142

After closing out last year with a 13% revenue jump, DKC kicked off 2012 by opening three new offices in the US: Los Angeles, Chicago, and Washington, DC.
 
It established an office in Beverly Hills to tap into the entertainment, luxury, corporate, travel, sports and media business categories, as well as serve existing clients such as Delta Air Lines, Yahoo, and Atari. Other West Coast client additions include Moët & Chandon and Jaguar.
 
“We have seen a lot of growth in tech,” says president Sean Cassidy. “There's a lot of work coming out of the Bay Area and quite a bit out of California in general.”
 
The firm hired Megan Pollock, formerly with the Consumer Electronics Association, where she held numerous top posts, to oversee its presence in the nation's capital and manage media relations campaigns around legislative and regulatory issues for clients including Yahoo and the Children's Health Fund. The firm also expanded to Chicago, where it works with clients such as Beam brands and Kraft Foods. The office will be led by VP Michael Shmarak, who previously worked at Sidney Maxwell Public Relations, as well as Ruder Finn's corporate affairs practice, and Ketchum.
 
DKC beefed up the executive team of its digital practice DKC Connect with the hiring of Wendi Leggitt as director, as well as Stephanie Tuck, who joined the agency as an SVP.
 
While still in the single digits in terms of the overall agency pie, Cassidy says the government affairs practice has tripled since its launch in 2009. The firm did less work around crisis management in the financial sector than in prior years.
 
Healthcare on the horizon
Looking ahead to areas where the potential for growth exists, Cassidy zeroes in on the healthcare sector.
 
“Hospitals are marketing their services nationally and internationally,” he explains. “That is going to present an opportunity for real growth.”
 
DKC's revenues grew to $27.4 million last year, with 75% of that attributed to new business with clients such as JCPenney.
 
Cassidy's overall sentiment about the firm's business is optimistic.

“The confidence of the nation is better,” he asserts. “That is reflected in more new business out there and the pipeline is very active right now.”

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