NEW YORK: Edelman has promoted Harlan Loeb to global chair of its crisis and risk management practice. He previously served as US director of risk management at the agency.
Loeb has replaced Charles Lankester, who left Edelman to open his own firm in the UK, Loeb said.
In his new position, Loeb will oversee the firm's crisis planning and risk management strategies for clients. His goal is to get clients to incorporate crisis readiness and non-market risk-management capabilities into their core approach to risk strategy.
“We've seen some success in the last year or so in emphasizing the imperative for crisis and risk readiness as it relates to reputational risk,” Loeb said.
He explained that while companies often plan for risks that could hurt operations and financials, they should be more aware of reputational risk, which is more difficult to measure. Not looking at risk in this way has made it an Achilles' heel for some companies during crises, Loeb added.
He will report to Alan VanderMolen, vice chairman of Daniel J. Edelman Inc. and president and CEO of global practices at Edelman. Daniel J. Edelman named VanderMolen vice chairman in March.
In a statement, VanderMolen said Loeb “has been at the forefront of the intersection of crisis, event-driven risk, and public strategy, and will undoubtedly bring immense value to our firm and global clients.”