BOONTON, NJ: BMW of North America's motorcycle division, BMW Motorrad USA, has hired The S3 Agency as its AOR.
The agency beat five other shops for the estimated $2 million account, the firm said in a statement. BMW Motorrad picked MWW Group as its AOR in May 2009.
S3 will work on creative and media services across advertising, online, and social networks. It will also focus on redefining the brand's voice and creating a sense of community for BMW riders.