Horn Group rebrands to showcase digital focus

NEW YORK: Horn Group has rebranded as Horn: A Digital Communications Group to better reflect its services.

NEW YORK: Horn Group has rebranded as Horn: A Digital Communications Group to better reflect its services.

Sabrina Horn, founder, president, and CEO of the eponymous firm, said the time was right to officially rebrand after transforming the agency's business model over several years. Horn handles digital communications for 75% of its clients.

“We wanted to update the name of the company, the brand, and the logo to better reflect some of what we are doing these days in terms of our service offerings, since we are doing all of these interactive campaigns with PR, social media, and sometimes even advertising,” she said.

The firm began an internal rollout of its new branding in the first few months of this year, making new business cards for employees and creating a new logo, said David Fausel, MD of interactive at the firm.

Horn has also relaunched its website to highlight the social content created by the agency and its clients, he added.  

“Content creation is a big part of what we do,” Fausel explained. “So bringing that to the forefront of our site is really important to us.”

The agency reported $7.9 million in 2011 revenue for PRWeek's Agency Business Report, a 7% increase compared with 2010.

“The way we define [digital communications] is that it's the combination of PR, social, and interactive all under one roof, and it really is the way the PR industry now needs to go,” Horn said. “PR cannot operate in a silo anymore.”

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