BOISE, ID: Crucial.com, an online retailer specializing in computer memory upgrades and solid-state drives, has hired Worldcom PR Group Partners. It will also work with The Pollack PR Marketing Group in the US, Kaizo Ltd. in the UK, and PhE Communication in France.
Pollack and Kaizo are Worldcom affiliates.
The assignments follow a competitive review. The agencies will develop and carry out three in-market PR and marketing campaigns to raise awareness of Crucial.com among consumer computer users.
The firms will design the efforts to drive traffic to the e-commerce site and explain the benefits of a computer memory upgrade from Crucial.com.