CHARLOTTE, NC: Bank of America will continue to work with PR agencies Weber Shandwick, Emanate, and Burson-Marsteller, despite switching its global advertising account from Omnicom's BBDO Worldwide to a dedicated team assembled by WPP.
Interpublic Group's Weber Shandwick will continue as Bank of America's “enterprise agency,” sources close to the subject said, and the bank will still work with Omnicom's Emanate on consumer, small business, and commercial banking initiatives. WPP's Burson will continue to manage PR for its wealth-management business.
“PR was not in scope for this particular review,” a company source said. “It was really focused on the marketing agencies.”
The advertising review included the financial institution's incumbent marketing agencies, BBDO, Hill Holiday, Starcom, and the Richards Group, a source with knowledge of the situation said.
Last October, Bank of America enhanced its communications with consumers after being flooded with criticism about a $5 monthly debit account fee. The financial company engaged customers to talk about the changes through the phone, mail, and on Twitter.