SAN FRANCISCO: Allison+Partners has promoted three executives to senior partner and member of the firm's counsel with the ultimate goal of doubling its size in the next five years.
Anne Colaiacovo, Brian Feldman, and Phil Carpenter, the GMs of Allison+Partners' New York, Atlanta, and San Francisco offices, respectively, have been named to senior partner roles. They will also retain their GM positions.
The counsel also includes co-founder and CEO Scott Allison, co-founder and COO Andy Hardie-Brown, and co-founder Scott Pansky.
“What happens for many mid-sized PR firms is they don't intuitively invest in the next generation of leadership, and it slows the growth pace down because you hit a plateau,” Allison said.
He added that he wants to grow the agency from a $20 million firm to a $40 million shop in the next five years. He said the agency has doubled in revenue size every five years since its founding a decade ago, and it hopes to “continue at that pace.”
The firm also named Matthew Della Croce, Cathy Planchard, and Larry Krutchik partners. Della Croce is MD of the corporate communications practice, and Planchard is GM of the Phoenix office. Krutchik serves as SVP in Allison's social impact and public affairs group. The three executives will maintain their existing roles.
Allison said that with the promotion of Jonathan Heit to president and senior partner in January, he's “carving away” some of the daily responsibilities at the agency.
“It frees me up to really look at some of the bigger initiatives, the expansion overseas and into Asia, and focus on some of the product offerings we're looking to develop,” he said.
Allison said he will also work with Hardie-Brown on potential acquisitions.