NEW YORK: MWW Group has partnered with entertainment executive and CEO of KWL Management Kevin Liles to launch MWW Entertainment.
The practice will focus on helping clients leverage pop culture trends and celebrity personalities. The entertainment group will also work on sports, fashion, multicultural, and youth initiatives. The unit will also offer brand and talent management, talent acquisition, philanthropic, and cause marketing services.
Liles is the former president of Def Jam Music Group and former EVP at Warner Music Group.
MWW also launched MWW Ventures, an investment unit that will provide resources for start-ups, in March.
The agency reported $38.6 million in 2011 revenue, an increase of 18% compared with 2010, for the PRWeek Agency Business Report.