Edelman launches Periscope market entry offering

WASHINGTON: Edelman launched the Periscope offering on Thursday. The service will provide research, communications, and stakeholder engagement counsel and execution to companies entering foreign markets.

WASHINGTON: Edelman launched the Periscope offering on Thursday. The service will provide research, communications, and stakeholder engagement counsel and execution to companies entering foreign markets.

Chris Hayes, EVP for international and market entry at Edelman, will lead Periscope.

The firm will use its local experience in key markets to provide clients with greater insight about trends, behaviors, and risks of the countries they are entering, the agency said in a statement.

“This is clearly a huge growth area for Edelman, as we are seeing companies enter markets at a blistering pace and foreign direct investment is skyrocketing,” Hayes said in a statement. “Yet we live in a globalizing, not globalized world. While it is easier than ever to do business globally, it is also more important than ever for companies to truly understand – and be understood by – the country and market they are entering, and to engage stakeholders in a meaningful way.”

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