Tommy Bahama selects Burson as international AOR

NEW YORK: Retail company Tommy Bahama has named Burson-Marsteller its international AOR to raise brand recognition as it enters Asian markets.

NEW YORK: Retail company Tommy Bahama has named Burson-Marsteller its international AOR to raise brand recognition as it enters Asian markets.

Tommy Bahama wants to expand its reach outside of the US in the next two years, opening stores in Macau, Hong Kong, Singapore, and Tokyo. Burson's Los Angeles office will work to help the company increase consumer awareness in these cities. Rhonda Brauer, managing director of brand marketing for Burson Los Angeles, will lead the effort.

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