MyMediaInfo takes contact creation to the next level

MyMediaInfo provides a media contacts database, a social media database, and an editorial calendar database.

MyMediaInfo provides a media contacts database, a social media database, and MyEdCals, an editorial calendar database.

$3,999 per year. As a standalone, the social media database is $1,999 per year.

Thomson Reuters

Cory Vasquez, senior PR manager at RE/MAX, has been using MyMediaInfo for about three months.

How do you use it?
The whole platform is online. I have a team of three and we log in daily from work or home.

Once you log in, there's a contact section where we specify what we're looking for. We can look for someone in a niche, in a region, or someone who's an influencer.

I cover the Carolinas, so I select that regional area. I may even search as narrowly as 45 miles from Charleston, SC, and then I narrow to the real estate industry. MyMediaInfo then gives me a list of reporters and bloggers along with their social media accounts and blogs.

We typically target reporters, but we use their social media information to keep up with them. We still send out press releases and pitches through their preferred channel, which is usually email.

If there's a problem, I can call customer service or use tutorials and webinars. Since we're so new, we try to use tutorials rather than default to our customer service contact.

How does it serve your business needs?
RE/MAX is so well known that media usually contact us, but MyMediaInfo's media database has allowed us to build contact lists with influencers who specialize in offshoot niches such as interior design or green living. It helps us get our name out as experts in more than just buying and selling homes.

The social media database also allows us to find them on social media. We develop a rapport there and pitch them additional information we might not have thought of initially.

We have a fantastic agent in Virginia who uses social networks heavily. We used the social media database to help him target reporters on social networks and he built relationships with them there. It started on a local level, but he's now a go-to person for national media because of relationships he built on social media.

We create our own editorial calendar because we put out so many publications ourselves to our agent network. MyEdCals helps us ensure that our internal editorial calendar is in sync with what's seasonal and on topic, but we don't pitch based off it. That's not to say we won't.

How does it integrate with your existing infrastructure from and IT standpoint?
It's an online platform.

What are the main benefits?
Being able to create a regional contacts database is hugely helpful.

The social media database helps us learn more about a reporter's personality and his or her interests.

What are the main drawbacks?
It takes a little bit of time to learn and get comfortable with it.

What would you like to see improved / added?
I'd like to see people who are influential in social media and aren't necessarily associated with a media outlet more clearly identified.

Gorkana – provides detailed and accurate information on reporters.

PRNewswire – provides tools to target journalists and bloggers, distribute content, monitor across channels, and more.

Cision – provides a media database, press release distribution, media monitoring, and media analysis.

Vocus – provides cloud-based marketing and PR software that helps organizations reach and influence buyers across social networks, online, and through the media.

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