Canadian Partnership Against Cancer seeks PR AOR

TORONTO: The Canadian Partnership Against Cancer (CPAC) is seeking a media relations agency of record.

TORONTO: The Canadian Partnership Against Cancer (CPAC) is seeking a media relations agency of record.

The winning firm will be responsible for generating media coverage around the organization's activities. The partnership does not currently have a PR agency of record. In the past CPAC has hired different firms for individual announcements through distinct RFP processes.

A previous notable partnership involved Hill+Knowlton Strategies co-creating The Colonversation Campaign with the partnership. The campaign explored why Canadians avoid discussions about colon cancer screening.

It's expected that outreach under this new RFP will occur through both traditional channels such as print and broadcast, as well as social media channels. The winning firm will also provide briefings and media training for spokespeople in English and French.

Most PR efforts will focus on communicating CPAC's national cancer strategy to Canadians affected by cancer and other key audiences, according to the RFP. The partnership will involve the future PR AOR in media campaigns of $100,000 or less. In cases where the budget is above that amount, CPAC will invite the AOR to participate in a separate RFP process for that business.

The deadline to apply for the post is May 18. A CPAC representative did not return additional requests for comment.

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