PCG Campbell: Agency Business Report 2012

Even though PCG Campbell's revenue was flat year over year, the last 18 months have been focused on organic growth within existing clients, as well as social media and digital business expansion for the firm.

Principal: David Scheinberg, CEO
Ownership: Independent
Offices: Detroit and Los Angeles
Revenue: $12,832,520
Headcount: 92

Even though PCG Campbell's revenue was flat year over year, the last 18 months have been focused on organic growth within existing clients, as well as social media and digital business expansion for the firm.

CEO David Scheinberg says the agency has been “heavily focused in the automotive sector” for years, and while that hasn't changed, what has is the incorporation of digital work for PCG's automotive clients.

For Ford, which the agency has worked with for more than 30 years on its racing platform, the work evolved in 2011 to include managing the brand's Ford Racing Facebook page, Twitter handle, and customer-service divisions.Scheinberg says the firm will be engaging “younger, dynamic consumers” through social media for Ford Racing with the X Games in 2012.

A new account win in 2011 that marked some new “geographic expansion” for the agency was Quebec-based motor-coach and bus maker Prévost Car, says Scheinberg. The firm is handling b-to-b work for the company, with b-to-c efforts becoming increasingly prevalent.

PCG's client list grew with Michigan-based start-up company EcoMotors,which creates efficient combustion engines. Scheinberg says the firm created the website for EcoMotors and handles b-to-b initiatives.

Two more wins for the firm in 2011 were b-to-b work for Maserati North America and corporate flight service provider Pentastar Aviation.

Outside of the manufacturing space, Scheinberg says the agency was excited about picking up some “tourist destination business” with a new project for historic attraction The Henry Ford Museum. For the museum, PCG is leading the effort for an “awareness and fundraising campaign to build a permanent exhibit within the museum that will chronicle automobile racing in America,” says Scheinberg.

The goal of the initiative is to show fans what the history of auto racing has brought to North America and Scheinberg says the exhibit should be under development soon.

The only account loss for PCG was Brazilian automatic bank teller Itautec.

Content creation has been a focus area for PCG in the last year and Scheinberg says content can come from a handheld camera as long as it goes on social channels “quickly and to the right audience. Our credo is very simple,”he adds, “connect clients with customers.”

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