CHICAGO: Zapwater Communications has added American Blue Ribbon Holdings brand Bakers Square and Yumz Gourmet Frozen Yogurt to its consumer client roster.
The agency will focus on developing campaigns and showing ROI for both brands. With Bakers Square, Zapwater will handle all media relations, promotions, and events for the company's Midwest stores.
For Yumz, the firm will oversee all media relations and promotions, and Zapwater will also help the company with store openings.
Body and skin care company Kiehl's hired Zapwater last October.