SACRAMENTO, CA: The California Energy Commission has nominated Tmdgroup to develop an outreach and marketing campaign about the transition of the transportation fuels market to non-petroleum, clean alternative fuels and advanced vehicle technologies.
An official award is expected to be finalized this summer, said Alison Roberts, a spokeswoman for the California Energy Commission.
The Sacramento-based firm beat out Crocker & Crocker, MWW Group, and Edelman, among others, for the contract, according to an award notice. Tmdgroup scored higher than its competitors in terms of outreach and marketing analysis, client references, and cost justification.
The account has a budget of more than $2.2 million. The program's outreach efforts will target commercial and public fleet owners and managers, as well as independent vehicle operators. The campaign must familiarize them with alternative fuels and advanced vehicle technologies, the benefits of adopting these technologies, and the resources available to remove or reduce adoption barriers, according to the RFP.
The state is developing the campaign in response to legislation authorizing it to transform California's transportation market to include a diverse portfolio of alternative fuels and advanced vehicles. The alternative fuels and vehicles would reduce the state's greenhouse gas emissions and dependence on petroleum, according to the RFP.
Tmdgroup CEO Patricia Costanza declined to comment until the award was finalized.