Federal volunteerism agency hires GMMB for recruitment work

WASHINGTON: The Corporation for National and Community Service is working with GMMB on a range of outreach initiatives to increase recruitment.

WASHINGTON: The Corporation for National and Community Service is working with GMMB on a range of outreach initiatives to increase recruitment.

The federal agency will pay GMMB about $390,000 for the work, including creating a digital strategy and recruitment collateral to support the “FEMA Corps” initiative. The firm will also develop a national media outreach campaign to encourage volunteering by those age 55 and older as part of its “Senior Corps” program and implement an AmeriCorps social media strategy to engage members and alumni, according to Samantha Jo Warfield, strategic coordinator at the agency.

The contract comes weeks after the Federal Emergency Management Agency and CNCS partnered to create a unit of AmeriCorps' National Civilian Community Corps known as FEMA Corps. Members of the group will work solely on FEMA disaster-response and recovery efforts. CNCS' goal is to have the first members of this group active by August.

CNCS has seen a drop in volunteers in recent years, from nearly 500,000 ages 55 or older or serving more than 98 million hours in 2009 to 337,000 volunteers serving 96.2 million hours in 2011, according to the agency.

Senior Corps members work on initiatives such as “Foster Grandparents,” where older people serve as tutors and mentors for youth with special or exceptional needs. Volunteers also assist with bills, paperwork, respite care, and transportation as part of the “Senior Companions” program.

GMMB will also provide communications support for the White House Council for Community Solutions, on which CNCS staffers serve as members. The council, established by a 2010 executive order, provides advice to the president on the best ways to mobilize citizens, nonprofits, businesses, and government to work more effectively together to solve community needs. 

A GMMB representative did not return requests for comment.

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