Clorox Professional Products unit retains Ketchum as AOR

OAKLAND, CA: The Clorox Company's professional products division has retained incumbent agency Ketchum as its b-to-b agency partner following a review.

OAKLAND, CA: The Clorox Company's professional products division has retained incumbent agency Ketchum as its b-to-b agency partner following a review.

Brad Ferris, senior group manager of PR at the Clorox Professional Products Company, confirmed via email that the division selected Ketchum as its PR AOR. Ferris and Ketchum representatives declined to comment further on the relationship.

Ketchum has served as PR agency partner for the Clorox Professional Products Company since December 2010. Before that, the firm worked on consumer projects for the company.

In April 2010, Ketchum helped Clorox launch a campaign to promote a partnership with the Children's Health Fund that provided healthcare access for disadvantaged children.

The agency reported between $400 million and $450 million in global revenue and $250 million to $300 million in US revenue in 2011 for PRWeek's Agency Business Report. Its major 2011 wins included Procter & Gamble's Gillette, US Farmers & Ranchers Alliance, Sharp Electronics, Weight Watchers, Fruit of the Loom, and Tourism Australia.

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