Alaska Energy Authority taps two firms for PR work

ANCHORAGE, AK: The Alaska Energy Authority has issued intent-to-award notices for two PR contracts worth up to $2 million combined.

ANCHORAGE, AK: The Alaska Energy Authority has issued intent-to-award notices for two PR contracts worth up to $2 million combined.

Both contacts are for new initiatives and do not have incumbent agencies.

The organization awarded the first contract to Anchorage-based Solstice Advertising, according to a procurement officer. The five-year contract is worth up to $1.5 million, and it requires the firm to promote the authority's End-Use Energy Efficiency and Conservation program. The ultimate goal of the initiative is to improve energy efficiency by 2020.

To do so, the organization is planning a statewide outreach campaign. Solstice will create a strategic communications plan and oversee advertising, web communications, document design, editing, publication, and distribution. It will also regularly update the campaign microsite, according to the RFP.

The Energy Authority also tentatively awarded a contract to MSI Communications, according to a procurement officer. The organization has charged the firm with promoting the Susitna-Watana Hydroelectric Project, a proposed 700-foot dam. The project will help the state move toward operating on 50% renewable energy by 2025, according to the RFP.

The one-year contract is worth up to $500,000. It requires MSI to develop a strategic communications plan, as well as assist with its implementation. It is expected to involve media relations, publication development and design, updating the Energy Authority's web strategy, and assisting with web planning.

Neither firm returned a request seeking comment.

Earlier this month, the state re-upped its tourism PR contract with long-time incumbent Thompson & Co.

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