Struggling Best Buy names Furman its comms chief

MINNEAPOLIS: Best Buy has named Matthew Furman SVP of communications and public affairs, effective June 22.

MINNEAPOLIS: Best Buy has named Matthew Furman SVP of communications and public affairs, effective June 22.

He will report to interim CEO Mike Mikan. The company's previous chief executive, Brian Dunn, resigned in April after the company reportedly began an investigation into his personal behavior. In March, Best Buy said it would close 50 big box retail stores after a $1.7 billion loss for the quarter ending March 3.  

Furman will oversee the company's employee communications, PR, executive communications, government affairs, corporate responsibility, and community relations.

Previously, he was the VP of corporate affairs at Mars Chocolate and a member of its management team. Furman has also served as head of corporate communications at Google and VP of brand and corporate communications at ChoicePoint. He has also worked as a communications aide to former New York City Mayor Rudolph Giuliani and President Bill Clinton.

“It's time to change the story about Best Buy,” Furman said in a statement. “Time to help employees, shareholders, partners, and customers understand that this company's leadership knows what needs to be done to come out of this turnaround well equipped to win in the evolving marketplace.”

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