Sears taps Zeno for additional work

HOFFMAN ESTATES, IL: Sears Holdings has expanded its relationship with Zeno Group, giving the agency additional assignments.

HOFFMAN ESTATES, IL: Sears Holdings has expanded its relationship with Zeno Group, giving the agency additional assignments.

The change has diminished Sears' relationship with Euro RSCG PR Worldwide, which the company has worked with for about five years.

In 2009, Sears hired Flowers Communications Group as its multicultural agency. In April, Alison Brod won a part of the retailer's fashion business.

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