SAN FRANCISCO: Sutherland Gold is supporting communications for Worldreader, an organization that promotes access to digital books, on a pro bono basis.
Worldreader was founded by former Microsoft and Amazon.com executive David Risher. It works with governments, education officials, manufacturers, and communities.
The agency is helping the nonprofit raise awareness among donors so it can distribute digital books to students in developing nations who have limited access to reading material.
Sutherland Gold is helping Worldreader with initiatives like a partnership with Spanish soccer club FC Barcelona, through which Worldreader hopes to inspire children to read more.