Access names Afflixio EVP, creative director

SAN FRANCISCO: Access Communications has promoted Matt Afflixio to EVP and creative director, a broader role at the firm including more management and client services work. He was previously SVP at Access.

SAN FRANCISCO: Access Communications has promoted Matt Afflixio to EVP and creative director, a broader role at the firm including more management and client services work. He was previously SVP at Access.

Reporting to president and CEO Susan Butenhoff, Afflixio will lead staff deployment and utilization, spearhead client service initiatives and strategies, support accounts, and provide creative guidance. He will also lead agency culture activities.

“I'm doing more administrative activities but looking at it with a more holistic viewpoint,” Afflixio said. “One of the things we are trying to do is avoid the silo activities and focus more on a holistic viewpoint across client services.”

The firm has also promoted Jen Garcia to VP from account director, reporting to SVP Jen Fellner. Jared Leavitt was also named VP of technology strategy, and Trevor Jonas was promoted to VP of digital strategy. Leavitt reports to SVP Brian Regan, and Jonas reports to SVP Tuesday Uhland.

The specialist VP roles are new at Access. The firm created them so its staffers could serve as consultants on all accounts and develop and improve specific practice areas.

Leavitt, previously an account director, will continue to focus on Toshiba and Intuit, while Jonas, formerly the firm's social media director, will still work on the PayPal account. However, each will serve as a resource for other account teams.

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