MSLGroup launches PurPle CSR offering

PARIS: MSLGroup has launched a global client offering, known as PurPle, focused on bringing its CSR services together to help businesses be purpose-driven.

PARIS: MSLGroup has launched a global client offering, known as PurPle, focused on bringing its CSR services together to help businesses be purpose-driven.

Pascal Beucler, chief strategy officer at MSLGroup, and global director of PurPle Scott Beaudoin will lead the offering. Beaudoin was recently promoted to director of the firm's New York consumer practice.

MSLGroup named the offering by blending the words “purpose” and “people.” With a team of about 100 cause, citizenship, and sustainability experts, PurPle will help clients form partnerships with government organizations, communities, consumers, and employees.

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