On May 2, Weber Shandwick released the second part of its global study, “The Company Behind the Brand: In Reputation We Trust.” Part one, released in early 2012, described the growing interdependence of product brand and corporate reputation. This part studies executive leadership more closely. These results show how consumers' views about a company's top leader affect their opinion of the organization as a whole. It also breaks down consumer perception about company leaders in the US, UK, China, and Brazil.
Source: This second installment of Weber Shandwick's global research, “The Company behind the Brand: In Reputation We Trust – CEO Spotlight,” released May 2. The survey, conducted by KRC Research in late 2011, was answered by 1,950 consumers and executives.