Sixty-five percent of American adults oppose New York City Mayor Michael Bloomberg's proposal to ban supersize sugary beverages as part of his anti-obesity platform, according to a survey.
The national telephone survey of 1,000 adults was conducted by electronic media company Rasmussen Reports on May 31 and June 1 with field work handled by Pulse Opinion Research.
Rasmussen asked participants four key questions about how closely they have followed media coverage of the issue and whether they think the city should ban large sugary drinks.
While 65% of adults polled are against the ban, 24% support it, and 11% are undecided.
Although the survey only contacted a small percentage of the US population, it indicates how much of an impact Bloomberg's proposal for New York has made on the entire country.
From here on out, it will likely be a PR battle between beverage and restaurant companies and the mayor's office. It's tough to say who is in the lead now with the NYC Mayor's Office Twitter account posting messages about obesity rates in the US and the American Beverage Association writing blogs about the proposal, which it calls “ridiculously unreasonable, unsound, and incongruous.”
Social media has already played a key role in the debate on the proposed ban, so whatever side expresses its message in the most efficient, widespread, and clever way in the coming weeks is likely to run the show.