WASHINGTON: The Department of Health and Human Services has renewed a contract with Porter Novelli to promote sexually transmitted disease (STD) awareness.
The focus of the contract is to develop and implement a sustained STD awareness and education campaign aimed at reaching young women aged 13 to 19, an HHS press officer said. The new one-year contract is valued at more than $1.3 million. The firm has been working on the account since 2009.
“The objective for this public awareness and social marketing campaign is to save the lives and health of young women who may have STDs or are at risk for STD contraction/infection,” the HHS press officer added.
As part of its continued work on the effort, Porter must raise recognition of the diseases as significant national public health problems that disproportionately affect young women of color.
The contract is with the Office of the Assistant Secretary for Health at HHS. Porter Novelli has also done a lot of work with HHS's Centers for Disease Control and Prevention on STD awareness, specifically related to HIV/AIDS.
In 2008, it won a Public Sector Campaign PRWeek Award for its "Take Charge. Take the Test" work, which encouraged African-American women aged 18-34 to get an HIV test if they have engaged in unprotected sex with men.
A Porter Novelli representative did not immediately respond to a request for comment.