CANNES, FRANCE: Omnicom's Fleishman-Hillard is the most-represented US PR firm in the shortlisted entries for the Cannes PR Lions, the winners of which will be unveiled in the south of France later today.
Fleishman-Hillard is nominated three times in the 134 shortlisted entries, with work from its Minneapolis (Blue Cross & Blue Shield of Minnesota health insurance), St Louis (AT&T employee wellness program), and Washington (Bloomberg Government subscription-based research tool) offices.
Euro RSCG Worldwide PR New York's 'The French Will Never Forget' campaign for the Franco-American Fellowship was nominated in two categories. Ogilvy PR New York was nominated for its 'Mexico, the Place You Thought You Knew' work, and MSL New York was shortlisted for its UL 'Commit a Minute to Safety' home safety campaign.
Other specialist PR firms shortlisted include MSL Stockholm, Hill+Knowlton Strategies Guatemala (twice), and Ketchum Pleon Milan. Unilever was also shortlisted.
There were 1,130 entries in total to this year's Cannes PR Lions, up 38% on last year's 819. The winners will be announced in a ceremony that takes place this afternoon US time.
The PR awards jury is chaired this year by Weber Shandwick's global vice chair Gail Heimann. Hill+Knowlton Strategies' EVP Jody Venturoni, and Euro RSCG Worldwide PR's North America CEO Marian Salzman are members of the judging panel.