NEW YORK: Emanate has hired three executives to boost the firm's relevance marketing efforts.
Scott Cocchiere, former creative director at Marketing Drive, has joined the agency as director of creative relevance. He will work to develop ideas and strategy for campaigns.
Barrett Tripp, a producer, writer, and director at Flim/Flam/Films and a freelancer for Emanate, has joined the agency as VP. He will work on branded content, as well as video production for webisodes, short films, b-roll packages, and internal and external corporate films.
Joe DeSalazar, formerly a VP at Digitas, also joined Emanate as a VP. He will focus on digital and social media marketing for the agency, helping to increase awareness and relevance of client content.