Critical Mention monitoring platform gets a makeover

NEW YORK: Critical Mention will relaunch its content-monitoring platform this summer with the name All-Media.

NEW YORK: Critical Mention will relaunch its content-monitoring platform this summer with the name All-Media.

It will contain cloud-based tools and online information sources to help clients collect and curate user-generated video and other media from across the Web.

The platform will expand Critical Mention's monitoring beyond TV and radio to include millions of blogs, 36,000 online news sites, consumer review portals, Twitter, and public LinkedIn and Facebook pages.

All-Media will also include analytics that will reveal information such as when and how news topics spread across media, as well as news alerts, access to cloud-based video uploading and editing, and video distribution.

The platform will be available on iOS and Android devices, as well as web browsers.

Critical Mention will relaunch the platform July 9 with select subscribers who represent global consumer brands, government organizations, and international and regional nonprofits. It will continue to roll out All-Media throughout the summer to a broader base.

Kye Strance, SVP of product development at Critical Mention, said the company upgraded the platform due to demand from customers looking for more than broadcast monitoring. Strance joined the company from Vocus earlier this year.

“We want to show people how social media and online news has an effect on broadcast, as well as broadcast having an effect on those areas as well,” he said.

Strance added that the software is designed to help customers understand who is talking about them and what they are saying, whether good or bad.

“It's [determining] where people are talking about you, who is talking about you, and how do they feel about you,” Strance said.

Pricing will start at $12,000 per year for one user license and rise from there depending on the number of seats and search terms requested by the client.

Customers will automatically get an updated analysis package, with the option of requesting monitoring across social media, blogs, and online news.

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