BALTIMORE: The American Urological Association Foundation is conducting a campaign with Ruder Finn to raise awareness of Overactive Bladder.
The group launched the “It's Time to Talk About OAB” national campaign with the goal of taking the stigma from the condition so people discuss it with their healthcare professionals. As many as 30% of men and 40% of women in the US have the condition, however many don't seek treatment due to embarrassment or lack of knowledge, said Claire Saxton, senior manager of outreach at the foundation.
“No one across either gender wants to talk about it,” Saxton explained.
The campaign includes a website with up-to-date information on Overactive Bladder, background on patient advocacy groups, and a monthly expert blog. There is also a separate private patient community that allows consumers to discuss Overactive Bladder with one another.
The campaign also includes a contest, known as Voices of OAB, that is a casting call to gather patient stories. Using a campaign Facebook page, consumers can share an audio testimonial about how the condition affects their daily lives. Winners will receive tablet computers.
“The goal in sharing their stories is so they know they are not alone,” said Heather Gartman, EVP of healthcare at Ruder Finn DC. “This is a common issue and we want them to feel supported.”
The campaign's media outreach also includes women's magazines and other publications read by its target audience, which consists of consumers over the age of 45. The effort will run through November.