BurrellesLuce WorkFlow monitors media coverage

BurrellesLuce WorkFlow includes media monitoring, media reporting, media outreach, and social media monitoring.

BurrellesLuce WorkFlow includes media monitoring, media reporting, media outreach, and social media monitoring.

Annual subscriptions start at $3,000 for the basic service, which includes monitoring (print, web, and social media) and reporting. Project subscriptions (usually three to six months) start at $275 per month. Add-ons, such as broadcast and self-service monitoring, start at $100 per month. Custom packages are also available.

Privately held and owned.

H. Chung So, media relations specialist at City of Hope has been using the latest version for about nine months. Overall, he's used the tool for about six years.

How do you use it? 
We log in daily and look at our organization's coverage. Usually, it takes only one or two clicks to see it. There's also a search feature we can use to see past coverage.

We pull and forward any particularly prominent or noteworthy stories to the appropriate in-house person, like our executive team or fundraisers.

On a biweekly and quarterly basis, we use the analysis tools to run a report that highlights the most prominent coverage we've received in the time period and tally total coverage and audience figures. 

If there's a problem we usually email our client representative. We typically get a pretty prompt response.

How does it serve your business needs?
It confirms for leadership that we're getting the word out about our clinical and research programs.

On the nonprofit side, we either email pertinent stories to our supporters or share them on social media channels. This helps them know what their money is supporting and keeps our name top-of-mind.

We also use it to determine publicity value for various fundraisers, and that helps us better plan for future events.

How does it integrate with your existing infrastructure from and IT standpoint?
It's Web-based, and it's pretty seamless.

Because we're a healthcare institution, we have sophisticated security measures. Initially, we had some firewall issues, but our IT teams worked it out together, and now it runs smoothly.

What are the main benefits?
It is user-friendly. The platform is always getting little tweaks and upgrades that make it more intuitive to use.

I like the way I'm able to organize coverage and clips. For example, I can apply different labels to the same clip. If one clip is relevant to event specific coverage and to our quarterly reports, I don't have to create two different folders.

What are the main drawbacks?
It takes a little bit more time to produce high volume clip reports because they're currently capped at organizing 100 clips at a time. For some of our more major events, where we get hundreds or thousands of mentions, it's time consuming because I can only organize them in batches of 100.

What would you like to see improved / added?
Being able to organize in bigger batches would be great.

Cision – provides a media database, press release distribution, media monitoring, and media analysis.

Vocus – provides PR Suite software that includes a media database; news, blog, and social media monitoring; analytics; and press release distribution.

Meltwater – products include an online media monitoring tool; a social media monitoring tool; and a tool a media contact database, media planner, editorial calendars, and reporting tools.

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