CHICAGO: Cision unveiled enhancements to its Media Database mobile application on Tuesday.
The company said mobile users can now search for and access outlet information and contact data from the Cision Media Database via their smartphone or tablet. Search results can include media outlet information such as media type, circulation, outlet profile, influencer rating, and geographic location. Mobile users can also find contact information for journalists and other influencers, as well as email and Twitter handles.
Cision based the enhancements on user feedback received since the beta version of its mobile software was introduced late last year.