After several months of suspense, the Supreme Court ruled Thursday morning that the majority of President Barack Obama's Affordable Care Act is constitutional.
Obama got healthcare reform through Congress two years ago, and this morning the Court approved the individual mandate that says every person must have health insurance or pay a tax.
Coming only months before this November's general election, the ruling is a pivotal moment for Obama's campaign against Republican candidate Mitt Romney.
In the healthcare sector, the decision will also provide insurance companies with more opportunities to launch consumer-facing campaigns, industry experts told PRWeek.
The reform bill has also resulted in business for some PR agencies. In May, the Centers for Medicare and Medicaid Services selected Porter Novelli to launch a $17 million education campaign mandated by the law. The effort will promote the benefits available to citizens with Medicare, Medicaid, and private health insurance as a result of healthcare reform.
However, that contract was criticized by conservative commentators, including former vice presidential candidate Sarah Palin, as a political handout to a Democratic-leaning firm.
While waiting for the Supreme Court's decision, CNN posted an incorrect headline stating that the individual mandate was struck down.