Ask Selim Bingol if he had second thoughts about taking the lead communications job at General Motors, and he'll compare it to the Super Bowl and note that hundreds of rock and roll and country songs have been written about GM brands over the years.
And with his help, consumers are now humming a happier tune about GM than they were in 2009, when the government bailout and doubts about the company's future were fresh. GM reported a record profit in 2011, two years after its bankruptcy, reducing the jeers of "Government Motors" to mostly a memory.
Bingol still faces myriad challenges at GM. The company's decision to skip advertising in next year's Super Bowl will undoubtedly be second guessed, and Bingol's communications team will be expected to perform well to help pick up the slack. GM will also be remembered for its decision to drop Facebook advertising just before the technology company made its public debut on the NASDAQ.
As the automaker moves forward, its communications function will play an integral role in determining public perception by responding to critics and engaging stakeholders. With Bingol at the wheel, the company is primed to succeed.