As head of the largest global PR agency, Richard Edelman has been the subject of both admiration – and a little resentment – for many professionals in the industry over the years, and now the ambitious CEO has a new objective of building Daniel J. Edelman Inc. into the first billion-dollar PR group.
In 2011, the firm made it more than halfway to his goal, earning global revenue in excess of $600 million. The agency currently does 61% of its business in the US. In the next five years, Edelman hopes to expand the agency's global work to account for half its business.
Edelman brought on a number of big consumer clients in 2011, including TJ Maxx and Marshalls, Volkswagen of America, and Hilton Worldwide. The firm also created a conflict shop, K Group, later renamed Krispr, for its new Kellogg account.
Part of his plan includes expanding Edelman's sister agency Zeno Group to a $100 million business and creating a presence in the UK, Germany, India, and China. Zeno opened its fifth office in the US last year in Silicon Valley to bolster its tech reach. With his strong sense of determination and his targets laid, it's safe to say 2012 will be anything but quiet for Edelman and his agencies.