Google flew under the radar compared to deadly rival Facebook but grew revenue and profits significantly in 2011, helped by the communications prowess of Rachel Whetstone.
The company faces strong competition from major brands such as Facebook and Twitter, but responds to competition with a ferocity and an unwillingness to fall behind that allowed Google to make a significant jump on the Fortune 100 list, landing at 73 in 2012 after holding the 92nd spot in 2011.
Google launched products including Google+ and Google Drive, on both of which the jury is still out, as well as rolling through its now-standard acquisitions of tech companies including Admeld, Zagat, and DailyDeal. All the while, Whetstone has helped lead the Google communications team as it delivers consistent and effective messaging; a position often challenging when looking to communicate throughout the globe. Google responded quickly earlier this year when accused of breaking its own search engine ranking quality guidelines by reportedly paying bloggers to promote its Chrome browser. There is something to be said for Whetstone's role in helping to maintain and solidify the strong brand that is Google.