EVP, corporate communications, Wells Fargo
The path to recovery for US banks continues to be a steep one, and Oscar Suris is among the foremost voices helping to shape the conversation around those challenges. As one of the big four banks in the US, Wells Fargo confronted its own share of fallout from the financial crisis. Then, 2011 brought the birth of the Occupy Wall Street movement and growing anger toward banks. Suris and Wells Fargo can be credited with avoiding any PR missteps as severe as its competitors', but it is still a volatile time for the banking industry and financial communication leaders.
The communication challenges facing Wells Fargo include a January 7 ruling from the Massachusetts state court that Wells Fargo and US Bancorp had wrongly foreclosed on two homes. Regulators are now investigating whether hundreds of thousands of foreclosures from the past several years were invalid. To combat such issues, Suris is employing his trade's sharpest tools. Earlier this year, he told PRWeek that the bank is "really trying to push ourselves to do storytelling that helps to address the reputation challenges that are facing our industry." In February, Suris was appointed to the Institute for Public Relations' board of trustees.