Corporate VP, corporate affairs, Cargill
With his recent appointment to the advisory board of AHAA: The Voice of Hispanic Marketing, Mike Fernandez continues to be a leader in the Hispanic PR/marketing community, while also delivering on his main job of overseeing internal and external communications, government relations, and brand management for Cargill, the privately held food, agriculture, financial, and industrial products and services conglomerate.
Fernandez's role includes raising Cargill's profile as a good corporate citizen. The Minneapolis-based company recently received positive coverage for its participation and financial contribution to a new $3 billion White House initiative to boost agricultural productivity and build markets in the developing world.
Last year, he also proved deft in helping Cargill mitigate the brand impact of two ground turkey recalls due to possible salmonella contamination at its Springdale, AR, facility by quickly issuing press releases outlining the company's concerns and its thorough efforts to fix the situation. Before joining Cargill in 2010, he filled key communications roles for a veritable who's who of corporate America, including State Farm, Cigna, and Eastman Kodak.