CEO, APCO Worldwide
Margery Kraus kicked off the year with a bang, jumping into the world of paid media by acquiring a majority interest in advertising and marketing firm StrawberryFrog.
She considers the move a game-changer and the ultimate direction in which communications is going. Kraus believes short-term and isolated campaigns are being replaced with wide-scale and ongoing movement-marketing efforts that resonate emotionally with consumers and tackle social needs. Having such an impact means moving away from just relying on the PR silo.
She has been aggressive in bolstering the staff of the DC headquarters of her firm as the country gears up for the general elections. She brought on Tim Roemer, former US ambassador to India, and Paul Dyck, former associate White House political director, as SVPs. From a business perspective, the firm's food and consumer products practice has seen increased growth in the past year. The agency is aggressively increasing its presence in the Middle East, opening offices in Abu Dhabi and Istanbul with more companies looking to promote brands around the region and Western companies looking to break into those markets.