Wal-Mart has had a lot of buzz in the media in the last few months, being accused of allegedly bribing Mexican officials to obtain building permits in the country in 2005 and losing its number one spot on the Fortune 500 list. But despite the recent press, Leslie Dach has been working diligently to deliver on the retailer's message not only as a place where consumers find value and low-cost goods, but also on its role as a good corporate citizen.
Dach, who joined Wal-Mart in 2006, has been the face of the company in the media, helping to shine a positive light on the retail giant. In 2011, he focused on anti-obesity and sustainability efforts for Wal-Mart, as he attended the Aspen Ideas Festival to talk about the importance of fighting childhood obesity in the US.
In January 2011, Dach collaborated with first lady Michelle Obama on her "Let's Move!" campaign, and in February, Wal-Mart continued its healthy lifestyle efforts by creating "Great for You" labels for its nutritious food products. Dach says the labels aren't meant to lecture consumers; they are just promoting healthy food choices. To ensure the labels' accuracy, he met with various government groups, nonprofit organizations, and nutrition experts.