Corporate VP, corporate communications, Microsoft
Microsoft found itself in the media spotlight numerous times throughout the past year, one of the most notable being the company's announcement that its 2012 CES keynote would be its last, as maintaining a presence there no longer fits the timeframe of Microsoft's product launch schedule. At nearly the same time, the company announced a plan to restructure its marketing operations, which would involve numerous job cuts in an effort to reduce job responsibility overlap and allow the company to be competitive with tech powerhouses such as Apple, Amazon, and Google.
In another headline-grabbing move, Microsoft finalized its $8.5 billion purchase of Skype in October 2011. Shaw was a crucial player in these announcements and much of the company's other communication with stakeholders and consumers. Despite only joining the company in 2009, Shaw is a Microsoft veteran, having led Waggener Edstrom's work on the account as president.
As a communications expert with more than 20 years of experience, Shaw has consistently stayed on top of key tactics for nearly all of the brands' communications efforts and helped his company communicate its often challenging messages and announcements.