CEO, Cohn & Wolfe
Donna Imperato first made the Power List in 2008 when she successfully led Cohn & Wolfe through a merger with sister WPP Group agency GCI Group.
Through Imperato's oversight during the subsequent evaluation and reshuffling of talent, C&W emerged with a more global and dynamic know-how.
Imperato's ambition for her agency did not stop there. C&W again expanded its reach in November 2011 with the purchase of top Asian PR firm ImpactAsia. By merging the two agencies' Beijing and Shanghai locations, C&W tripled its presence in China. C&W went even further just weeks later, this time into Southeast Asia, by obtaining Singapore-based digital shop XPR.
These acquisitions brought clients such as Rolls-Royce, Guinness, Groupon, BMW Asia, and Dell into C&W's top client roster, contributing to the agency's 8.4% overall growth in 2011, which led to the firm being called out more than once in WPP's financial statements. Imperato has turned the agency into a PR powerhouse and attributes her personal success to toughness, a quality manifested in C&W's aggressive go-getter attitude and its willingness to take risks.