While Comcast's D'Arcy Rudnay is no stranger to the PRWeek Power List, this year she appears with a new title, having been promoted in March to chief communications officer. Her promotion reflects expanded responsibilities for managing integrated initiatives following its acquisition of a majority stake in NBCUniversal, a deal completed in January 2011 that created a $56 billion company.
Rudnay remains in charge of all strategic communications for Comcast and will retain her title of SVP. Being at the communications helm there is complicated, to say the least.
The business itself, which according to Rudnay exists at the intersection of communications and technology, functions across areas including telecoms, television, Internet, video distribution, and advertising to name a few.
Rudnay has also had to finesse communications through a rapid clip of acquisitions including Adelphia Communications, which gave Comcast 1.7 billion video subscribers, as well as purchases of DailyCandy and Fandango. Largely through acquisition, the number of Comcast associates has grown from 60,000 to 125,000 employees in eight years.