Clyde Tuggle has worked at Coca-Cola for more than two decades in offices all around the world. He was there when the company launched a new global marketing effort with the slogan "Welcome to the Coke side of life" in 2005 and also when it opened its office of digital communications and social media within the public affairs and communications department in 2009.
Coca-Cola, which has been a partner in the Olympics since the 1928 Amsterdam Games, is going to be busy this summer for London 2012. Last year, the company created a limited-edition Coke bottle with an image from British photographer Rankin for the Games, and recently released its anthem and campaign "Anywhere in the World." The program blends sports and music, helping to engage younger audiences.
While Coca-Cola has many great initiatives under way, Tuggle still has to wrestle with challenging issues that arise. In March, the soft drink giant had to push back against media reports that said it was changing its beverage recipes to comply with California state laws. The company set the record straight with PRWeek, explaining that it was only modifying the manufacturing process.