DAYTONA BEACH, FL: NASCAR has promoted Jon Schwartz to senior director of business and brand communications, a newly created role at the company.
Schwartz, who has been a member of NASCAR's integrated marketing communications team for more than a year, will report to CCO and VP Brett Jewkes. Three members of the marcomms team will report directly to Schwartz: director of brand and consumer marketing communications Sabrina Macias; senior manager of business communications Chris Tropeano; and director of broadcasting and entertainment communications Scott Warfield. Schwartz previously served as director of business communications.
Macias and Tropeano are both new members of NASCAR's marcomms team. Marcias joined the company from Edelman, where she served as VP and specialized in multicultural strategic communications and marketing. Tropeano came to NASCAR from Sports Illustrated, where he was associated director of communications.
As senior director of business and brand communications, Schwartz will oversee the day-to-day operations of several business units within NASCAR, such as partnership marketing, licensing and automotive, corporate and multicultural marketing, green innovation, and multicultural affairs.
He will also work on digital media, entertainment marketing, and productions for the company, he said.
“What's most exciting about this is that it's another opportunity to get us better positioned to help grow our sport,” explained Schwartz. “I think this integrated model is reflective of the move the entire department made to be more integrated. Having line of site to all of these business units is going to help us go to market more efficiently and hopefully with more speed and accuracy and to better position us to have one voice.”
Schwartz added that he will continue to highlight NASCAR's marketing efforts to show how the company is an important part of the marketing mix for other brands.
“We have the most brand loyal fans in all of sports and our fans are much more likely to buy products and services from NASCAR sponsors, and it's exciting,” he said. “Using NASCAR is such a powerful marketing platform.”
Prior to joining NASCAR last May, Schwartz worked at Bank of America for about a year and a half as the VP of global media relations. Before that, he served as the VP of US communications for MasterCard Worldwide from 2005 to 2009.